The world
comes to play.
Hilton makes
it a stay.

Hotel demand: annual average supplied room nights (600,914) × overnight traveler share × Hilton capture. Gross room revenue × the selected contribution margin estimates contribution at participating properties, not income accruing directly to Hilton corporate. This scenario does not establish contractual blocks or capacity. Available local hotel rooms must be validated against event nights and compression.

Loyalty: captured room nights ÷ four nights per stay × 60% assumed unique, eligible bookers × conversion. The 60% eligibility adjustment is illustrative and is applied separately for Honors and cards. Actual audiences must exclude existing members, duplicates, minors and ineligible applicants. Card results mean approved new accounts, subject to eligibility, underwriting and an issuer-approved campaign. Neither enrollment stream is assigned dollar value, preventing an unsupported lifetime-value uplift.

Digital: 82.1M listed email/text recipient capacity × 12 months × selected delivered share. Repeated contacts are impressions, not unique people; the delivered share is an assumption, not an established delivery rate. Dollar equivalent = modeled impressions ÷ 1,000 × CPM. Radio, school distribution and incremental social impressions are not monetized without a verified delivery plan.

Physical: Diamond assumes three sponsor exposures per attendee visit at its presenting properties (World Cup, CFP Showcase and Sandlot West), averaged across the three-year term, as an illustrative activation scenario, valued at a $10 CPM. This is not measured traffic or guaranteed event-wide signage. Gold has no contracted physical activation in the supplied terms, so its physical exposure estimate is zero.

Broadcast: one complete Diamond program combines six hours across ESPN, ESPN2, Disney+, ESPN+, NFL Network and NFL+ with six hours across CBS and CBS Sports. Each group is one shared distribution package; channel names do not multiply the hours or audience. Each six-hour block supplies 12 Hilton commercial units at two per hour. Value per block = 12 × its selected average audience ÷ 1,000 × the selected 30-second CPM. CBS assumes the 30-second end of the offered 15–30 second range. These are illustrative media equivalents. Across the actual 2027–2029 calendar, two World Cup blocks and three annual World Championships blocks are valued and divided by three for the annual ROI table. The full 12-hour package and the three-year total are shown separately above. No additional value for stadium visibility or presenting sponsorship is double-counted.

Overall: net ROI = (property contribution + media equivalents − sponsorship − incremental activation costs) ÷ (sponsorship + activation costs). Excludes gross room revenue from the benefit numerator to avoid counting revenue as profit. Hilton corporate fees, taxes, displacement, occupancy constraints, ancillary hotel spending and future repeat stays are not modeled.